Workshop 2: Outsmart, Not Outspend: Data-Driven Advertising Strategies

1. How to turn the data into an unfair advantage for you
2. Turning wasted budget into attributed pipeline - the architecture of data-driven strategy
3. 1st vs 3rd party data - why you should trust your 1st party data as your best bidding partner
4. How to build an infrastructure for data-driven strategies
5. How to utilize your data driven infrastructure for advertising
6. See the big picture - no complex reporting - dashboard with all connectors

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