Sabine Scheunert has been heading up the digital unit at Mercedes-Benz as Vice President Digital & IT Marketing/Sales Mercedes-Benz Cars since July 2016. This function brings with it responsibility for the whole range of associated IT-based marketing, sales and after-sales activities – and for the entire scope of digital customer experiences for the Mercedes-Benz brand. In addition to the continued expansion of the company’s pioneering IT landscape, Sabine Scheunert’s remit also includes the development of new and profitable customer- centric digital services.