Arsen Apostolov

With over 15 years of experience in the field of data analytics, automation, and reporting, Arsen Apostolov currently holds the position of Head of Data & Analytics at BNP Paribas Personal Finance in Bulgaria. His primary responsibility is to develop the organization's data and AI strategy and build realistic roadmap to achieve it. His expertise in data science includes building targeting tools for the entire value chain using machine learning techniques, predicting the next best action on a customer level, extracting actionable insights from data, and conducting exploratory data analysis to identify the root causes of business problems.