With the pandemic going away it left behind changed consumption models and purchasing habits. Consumers are relying more on eComerce, but the process of deciding can be time consuming and frustrating. AI powered assistants are doing a great job at bridging the gap, but the personal interaction and provided service are still playing significant role in making one’s mind. Come to Digitalk Conference 2023: Breakthrough to find how the phygital stores can help in this new normal from Alexander Tzonev. He is co-founder at IRZ Solutions, a technology partner for A1 Video Store, and a technology leader and investor with more than 25 years of experience in building software products and engineering teams. Alexander’s leadership positions at technology giants such as Johnson Controls, Cisco, and Google gave him experience with the latest technology and Critical User Journeys at scale.